UK consumers support strengthened waste management systems and more transparent pricing under ‘extended producer responsibility’ (EPR) to promote sustainable fashion. This is seen as an important step towards reducing the industry’s environmental impact and extending the life of textiles.
Recent research has shown that UK consumers believe it is beneficial to have visibility of the recycling process and fees on wearable products. The EPR system puts the onus on manufacturers to recycle and manage waste over the lifetime of the products on sale, while helping consumers to better understand their environmental impact. Consumers say that clearly displaying these fees in addition to product prices will increase recycling rates and lead to more informed purchasing behavior.
Research suggests that visible fees will increase consumer interest in recycling and help more brands switch to sustainable production methods. It is also emphasized that such systems will increase the level of transparency in the industry, contributing to a broader sustainability movement. This approach is thought to enable a healthier and more environmentally friendly future for the fashion industry.
